Colangelo & Partners, Senior Account Executive
January 2016 - present
Managed account priorities, mentored junior staff members and interfaced with clients
Media relations lead across wine, spirits and food accounts ( trade, influencers)
Copywriting lead for new-to-market companies and brands
Idea generator for small-to-large scale events, campaigns
Write original pitches and send samples to interested press
Led press trips abroad in Spain and Venezuela with top-tier journalists
Developed compelling strategies for new business proposals
Kristen Green Public Relations, Senior Publicist
January 2015 - December2016
Developed press materials: releases, biographies, pitches, proposals, itineraries, speeches
Assisted in creating compelling network television segments with producers, editors and celebrity clientele
Maintained strong relationships with key members of the trade and media
2014 - 2016
Provided pitch angles and copywriting services for ad clients: Aerosoles, Gildan Apparel, Silky Secrets
Developed voice for VIP Rewards campaigns, newsletters and e-mail marketing
Editorial Research Assistant, Poets & Writers
Researched all accredited full residency and low residency MFA programs in the United States
Fact checked and edited copy as needed for marketing purposes
Sarah Lawrence College, MFA 2011
St. Lawrence University, BA 2006
Chef Tanya Holland,
Award-winning, Bravo's Top Chef, Author and Restauranteur, Brown Sugar Kitchen
One of the most important tools in PR is being able to write well and tell a great story and Victoria's creative writing education gives her an advantage in this area. I found that she was able to get to the heart and the root of the messaging for my brand to create a cohesive vision that was both engaging and authentic. I also loved working with Victoria because she's a great listener, who earnestly wants to know her client's true values and goals. We accomplished a lot in a short amount of time!
Senior Editor at Poets & Writers
Victoria Cooper is a powerhouse. She's smart, motivated, reliable, and wholly original—a creative thinker with innovative ideas, who not only gets things done but loves a challenge, and delights in looking outside the box to find new ways to approach any task. Whether on the page, in the office, or at an event, she's not only capable but also funny, positive, and a total joy to be around. In short, Cooper is a force, and I would want her in my corner on any creative project.
co-founder of Soul Camp
Victoria Cooper is a strategic force. Her brilliance shines through through her writing, through her insights & recommendations, and through even the simplest conversations with her! Any organization would be lucky to have her on their creative team.
Chef Tanya Holland,
Award-winning Chef, Author and
Restauranteur, Brown Sugar Kitchen
President and CEO of the ISWR
Senior Editor Poets & Writers
Chef Tanya Holland U.S. Consulate General Tour in Kazakstan
In 2015, I helped to coordinate the U.S. Consulate General's Third Annual Culinary Diplomacy program, “Taste of America: Soul Food” with Chef Tanya Holland. The program, which took place in Kazakhstan, included food demonstrations, insights on entrepreneurship, and explored the diverse ethnic cuisine of Kazakhstan. Chef Tanya Holland, who is known for her inventive takes on modern soul food as well as comfort classics, visited Almaty, Shymkent, Sairam, Pavlodar and Astana.
Diplomático Rum Tradition Range Launch
I created a premiere luxury event welcoming Diplomático Rum's newest expressions. At NYC's iconinc Bowery Hotel, 120 guests and industry professionals from Canada, Miami, Latina and North America and Venezuela enjoyed an evening with the Master Blender. Components of the evening included photography, videography, a live band, cigar roller, photo experience and custom cocktails.
Press Trip To Galicia
I secured seven top-tier wine and lifestyle journalists for a premier press trip to Galicia where we visited over fourteen wineries across the wine D.O.'s of Bierzo, Ribeira Sacra and Valdeorras. I helped to coordinate all media relations, travel logistics, and transactions. Direct press coverage resulted in articles in Wine Enthusiast, The Independent UK, Nomacorc, Tasting Panel Magazine and Bloomberg.